Make Your Things

Tell me if this sounds familiar: you’ve got a big show coming up and you want to express to your audience just how much this performance is going to blow minds, so you write out a nice little message for them telling how excited you are. I’m so thrilled to be playing at Johnny’s Pub and Dive later this month! This show is going to be great! Don’t miss it!!!! And their response? Crickets. What…

Continue reading Use Substance, Not Exclamation Points, To Express Your Enthusiasm

I just don’t know what to say. I’ve met so many people who say this to me when we’re talking about their social media profiles. They usually follow up with “I just don’t get Facebook,” or “I just say the same thing over and over,” or maybe “I’m bored.” And they shrug it off like it’s not something they can fix, so they hand it off to be someone else’s problem. But there’s a missed…

Continue reading Addressing Social Media Writer’s Block

Help me, I don’t have anything to post about! The beautiful thing about social media outlets is that we, as curators, have so many options for what to share about our lives and art. Possibilities are endless! Wait, who am you kidding? This is terrifying! Can’t you just give me a calendar with what I’m supposed to be doing here? Please hand me a checklist: Promote my show on Monday, share a Buzzfeed article on…

Continue reading How to Consistently Post Engaging, Authentic Content on Social Media