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Month: May 2014

Six Ideas for Promoting Shows as Unique Events

One of the most frustrating things as a musician is to promote shows online. Your social networks and email list are usually the primary way to drive fans to an event, but it can be horribly boring to continually post about tour dates if you’re playing a lot of them. How can you keep promoting shows over and over without turning your stream of content into a mind-numbing list of “I’m excited” statuses? You’ll need…

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Connect With Your Why For Deeper Fan Relationships

Have you seen this classic TED talk from Simon Sinek? I love his point that people will intuitively react to your inner motivation even if you haven’t thought it out for yourself. It got me thinking about the different kinds of artists I’ve met — those who seem humble and unguarded, those who seem like they’re seeking attention, and those who use art as a platform for a broader message. How many of them have…

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