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Category: Contests

How Do I Get My Fans to Actually Submit Stuff?

Last time we talked about contests, and how it’s surprisingly hard to get people to want to win stuff. You’d think free stuff would be an easy sell! But sadly, it’s not. And if free stuff isn’t a no-brainer, you can imagine how hard it will be to get responses to fan submission programs where fans actually have to work for something … Here are a few lessons from my experiences with fan submissions. 1)…

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Contests That Don’t Bore The Crap Out of Everyone

Online contests can be unusually hard. You’d think that wanting to win things is a no brainer, but you’d be surprised at how few submissions you get when you’re running a giveaway. The average consumer is so bombarded with “Chances to Win!” and so few actual wins that it doesn’t even seem worth the time to enter. If you want to avoid playing Eenie Meenie Minie Mo between your only two entrants, here are a…

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