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Category: Facebook

If you’re not ready to #DeleteFacebook, make it suck less for creators

I wrote yesterday about how Facebook is hurting creators (mainly because it’s ripping them off) and data leakage aside, that should be enough reason for you to #DeleteFacebook. But maybe you’re simply not ready to delete your account; maybe it’s the only way you can stalk your frenemies from high school or make sure you get invited to your ex’s birthday. I get it. It’s hard to leave a party where everyone’s sitting around pretending…

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How #DeleteFacebook can save creators

I’ve been helping musicians with their digital marketing since 2009, long enough to remember when Facebook seemed like it would be Savior of the Arts. In those days, we were frustrated that our custom Myspace coding kept breaking and happy to run to newly-opened business pages on Facebook. Having fans actually hear music on Facebook pages was always a challenge since the available third-party apps kept going out of business — but hey, what artist didn’t want…

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Instagram vs. Twitter vs. Facebook

So you just got Instagram! You are excitedly taking pictures of mediocre sunsets and making them look stunning with filters! It’s the best day of your life!!! It’s not the best day for your fans though. In your excitement, you’ve been cross-posting every photo. Your Twitter fans are seeing a bunch of cut off sentences with links they have to click to understand, and your Facebook fans are suddenly seeing all these pictures of your…

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Five Ways to Promote Your Art with Your Facebook Profile

Last week we talked about why solo artists still need to use pages on Facebook even if they have profile pages using the same name. But hopefully you didn’t take that as a directive to go out and delete your profile! Your Facebook profile can be a really useful thing for promoting your art. Here are a few suggestions of how to make the best use of it: 1) Use your cover photo and your…

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Five Reasons Solo Artists Really Do Need Facebook Pages

Many a time has an artist using her birth name as her stage name asked me, “Do I really need a Facebook page, or can I just use my profile? My profile has more friends, and I think it’s more personal. Plus people search for my name on Facebook and just send me friend requests anyway.” This issue has only gotten more confusing since Facebook added the “Follow” option to profiles. The answer is yes,…

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