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Category: Online Voice

Maintaining an Air of Mystery Around Your Project

In today’s climate of constant Twitter updates and Instagram pics, many — particularly those who idolized rock n’ rollers of the 70s and 80s — decry the lack of mystery around musicians. “I don’t want to think of my favorite rock stars as humans!” your dad complains. “Rock gods don’t get stuck in traffic or share what they had for breakfast!” (This sounds uncannily like typical “kids these days” talk to me, but what can…

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Instagram vs. Twitter vs. Facebook

So you just got Instagram! You are excitedly taking pictures of mediocre sunsets and making them look stunning with filters! It’s the best day of your life!!! It’s not the best day for your fans though. In your excitement, you’ve been cross-posting every photo. Your Twitter fans are seeing a bunch of cut off sentences with links they have to click to understand, and your Facebook fans are suddenly seeing all these pictures of your…

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Six Ideas for Promoting Shows as Unique Events

One of the most frustrating things as a musician is to promote shows online. Your social networks and email list are usually the primary way to drive fans to an event, but it can be horribly boring to continually post about tour dates if you’re playing a lot of them. How can you keep promoting shows over and over without turning your stream of content into a mind-numbing list of “I’m excited” statuses? You’ll need…

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Connect With Your Why For Deeper Fan Relationships

Have you seen this classic TED talk from Simon Sinek? I love his point that people will intuitively react to your inner motivation even if you haven’t thought it out for yourself. It got me thinking about the different kinds of artists I’ve met — those who seem humble and unguarded, those who seem like they’re seeking attention, and those who use art as a platform for a broader message. How many of them have…

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You Are Not a Product

Imagine you decide to make artisanal pie for a food fair. You put hours into making sweet, gooey filling and flaky crust and you’re convinced it’ll be a hit. But then when you set up shop, you have to compete with dozens of other food vendors, and no one is buying your pie. What would you do? You’d probably start shouting at passers-by to make them aware of your presence. You’d call over someone attractive…

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Use Substance, Not Exclamation Points, To Express Your Enthusiasm

Tell me if this sounds familiar: you’ve got a big show coming up and you want to express to your audience just how much this performance is going to blow minds, so you write out a nice little message for them telling how excited you are. I’m so thrilled to be playing at Johnny’s Pub and Dive later this month! This show is going to be great! Don’t miss it!!!! And their response? Crickets. What…

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Addressing Social Media Writer’s Block

I just don’t know what to say. I’ve met so many people who say this to me when we’re talking about their social media profiles. They usually follow up with “I just don’t get Facebook,” or “I just say the same thing over and over,” or maybe “I’m bored.” And they shrug it off like it’s not something they can fix, so they hand it off to be someone else’s problem. But there’s a missed…

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How to Consistently Post Engaging, Authentic Content on Social Media

Help me, I don’t have anything to post about! The beautiful thing about social media outlets is that we, as curators, have so many options for what to share about our lives and art. Possibilities are endless! Wait, who am you kidding? This is terrifying! Can’t you just give me a calendar with what I’m supposed to be doing here? Please hand me a checklist: Promote my show on Monday, share a Buzzfeed article on…

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Use Online Profiles to Be the Artist You Want to Be

Our social media pages are aspirational, reflections of the lives we want rather than the lives we have. When it comes to our personal profiles, we often hear how this subtle deception is harmful in our online lives. We cultivate an online persona of our best smiles, most exotic meals, and most stylish selfies to make a stellar impression after we first accept that new friend request. Then browsing our Facebook news feed becomes a…

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