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Category: Self-Promotion

You Are Not a Product

Imagine you decide to make artisanal pie for a food fair. You put hours into making sweet, gooey filling and flaky crust and you’re convinced it’ll be a hit. But then when you set up shop, you have to compete with dozens of other food vendors, and no one is buying your pie. What would you do? You’d probably start shouting at passers-by to make them aware of your presence. You’d call over someone attractive…

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Five Ways to Promote Your Art with Your Facebook Profile

Last week we talked about why solo artists still need to use pages on Facebook even if they have profile pages using the same name. But hopefully you didn’t take that as a directive to go out and delete your profile! Your Facebook profile can be a really useful thing for promoting your art. Here are a few suggestions of how to make the best use of it: 1) Use your cover photo and your…

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Five Reasons Solo Artists Really Do Need Facebook Pages

Many a time has an artist using her birth name as her stage name asked me, “Do I really need a Facebook page, or can I just use my profile? My profile has more friends, and I think it’s more personal. Plus people search for my name on Facebook and just send me friend requests anyway.” This issue has only gotten more confusing since Facebook added the “Follow” option to profiles. The answer is yes,…

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Use Substance, Not Exclamation Points, To Express Your Enthusiasm

Tell me if this sounds familiar: you’ve got a big show coming up and you want to express to your audience just how much this performance is going to blow minds, so you write out a nice little message for them telling how excited you are. I’m so thrilled to be playing at Johnny’s Pub and Dive later this month! This show is going to be great! Don’t miss it!!!! And their response? Crickets. What…

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Addressing Social Media Writer’s Block

I just don’t know what to say. I’ve met so many people who say this to me when we’re talking about their social media profiles. They usually follow up with “I just don’t get Facebook,” or “I just say the same thing over and over,” or maybe “I’m bored.” And they shrug it off like it’s not something they can fix, so they hand it off to be someone else’s problem. But there’s a missed…

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How to Consistently Post Engaging, Authentic Content on Social Media

Help me, I don’t have anything to post about! The beautiful thing about social media outlets is that we, as curators, have so many options for what to share about our lives and art. Possibilities are endless! Wait, who am you kidding? This is terrifying! Can’t you just give me a calendar with what I’m supposed to be doing here? Please hand me a checklist: Promote my show on Monday, share a Buzzfeed article on…

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Scattered Websites Betray Their Owners’ Insecurities

Imagine a new friend sends you to her website to check out her work. You head to the music tab and you’re greeted by a drop-down menu of all her collaborations, her arrangements for orchestra, her songs placed in TV commercials — or at least the songs she thinks should be placed in TV commercials. You click over to the bio and see miles of press quotes touting this artist as everything from a hard-working…

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Use Online Profiles to Be the Artist You Want to Be

Our social media pages are aspirational, reflections of the lives we want rather than the lives we have. When it comes to our personal profiles, we often hear how this subtle deception is harmful in our online lives. We cultivate an online persona of our best smiles, most exotic meals, and most stylish selfies to make a stellar impression after we first accept that new friend request. Then browsing our Facebook news feed becomes a…

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